Do you question why your website is not on the top Google results page for your target keywords even if you have striven at optimisation? The response is probably insufficient site authority.
Top Page Positioning and the Google Algorithm
Google examines site and web page authority, also called reputation or popularity, by inbound links from other websites. PageRank is Google’s assessment of the significance (authority) of a webpage. Webpage positioning for a keyword in Google’s internet search engine results pages is figured out by the Google algorithm: Authority brings higher weight than material. A web page that provides the very best info on a subject (keyword) on a site with couple of inbound links will certainly have no chance against a less interesting page on a high authority site such as Wikipedia.
Google continues to make use of PageRank as its metric of total inbound link value to a web page and website. For years, Google offered updates on PageRank to the general public but this was terminated in December 2013. Moz Page Authority and Domain Authority are the best currently readily available indications.
A complete discussion of PageRank and Keyword Difficulty was presented in EzineArticles (Website-Success,-the-Google-Algorithm,-PageRank-and-Keyword-Difficulty&id=7064985).
Seo intends to make the most of targeted visitors to a website. There are lots of programs and optimizers who promise that with their guidance you can arrive on Google for any keyword you pick. The truth is that if your competitors for your keywords have high Total Page Authorities (Page Authority + Domain Authority) and you have a websites with fairly low Total Page Authority, you can not prosper.
Example – Loft Conversions
Keyword SEO Pro is an excellent keyword difficulty tool because it calculates keyword difficulty by averaging the Total Page Authority (Page Authority and Domain Authority) of the pages on the top search results page on Google for a list of potential keywords. In the above example, we can see that the average TPA for loft conversions is 119 (red zone – out of range for SME websites) whereas loft conversions in London and loft conversions in Hertfordshire are in the green zone – achievable for SME websites. A local SEO Firm in Hertfordshire would be able to advise on local search SEO.
If you target specific niche keywords that remain in variety for your website, you will slowly increase the appeal of your websites and ever preferred keywords can be effectively targeted. Start small and build slowly.
Keyword such as dyslexia and reading difficulties are in the red zone and out of reach for top page positioning on Google for SME websites. Dyslexia test online or free dyslexia test are in the blue zone – achievable with careful on-page and off-page SEO.
Google evaluates website and website authority, likewise called track record or popularity, by incoming links from other sites. A webpage that provides the best info on a topic (keyword) on a site with few inbound links will have no chance against a less interesting page on a high authority site such as Wikipedia.
Google continues to make use of PageRank as its metric of total incoming link value to a website and website.